Paging Dr. Marketing

Great article in the Washington Post describes the proliferation of healthcare apps — there are now 13,619 in the Apple Store alone.  “We have the technology and the need, but not the adoption and use.”  I’ve talked with clients about the potential for personal coaching to change individual behavior around health habits.  Looks like there’s an opportunity to create a review blog for consumer health apps, or to apply marketing savvy to individual apps for consumer health.

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