Tagged with Design

jamming square pegs into round holes?

jamming square pegs into round holes?

From the days of Ford’s Model T, standardization has been a powerful force in successful strategy. Ford’s original insights on standardization had to do with ease of assembly and service to lower costs, but I’ve noticed two examples recently where standards inside a product line have created formidable competitive advantages. According to Farhad Manjoo’s article … Continue reading

save a life with an ad

save a life with an ad

A link to this video appeared on Andrew Sullivan’s site today. If you know someone who plays high impact sports, particularly football players, check this out. If you’re interested in great ads and product launches … well if this works, I’m going to be figuring out how to buy shares in Adidas, whose subsidiary Reebok … Continue reading

failure drives innovative design

failure drives innovative design

35 W Bridge Overview No one starts a software or engineering project with the intention of failing. In software, failures often happen in silence, which is the sound you hear when everyone abandons the new application to return to the tried and true, or to try something else they hope will get their work done … Continue reading